Insurance wager is illegal exploitation of celebrities' fans

AFTER LU HAN and Guan Xiaotong, two young celebrities with large numbers of fans, announced they were in a relationship, some online shops have started selling a new "insurance product" online that is essentially a bet on whether their relationship lasts longer than a year. Beijing Youth Daily comments:

The insurance goes like this: The buyer pays 11.11 yuan ($1.67) to buy it. If one year later, Lu and Guan are still in a relationship, the buyer gets double the money back from the insurance seller. If not, the buyer loses the money.

The "insurance product" has sold quite well online because both Lu and Guan have very high numbers of fans among youngsters. And some of their fans called it "financial innovation", saying the insurance sellers are "creative".