E-shopping in the age of online celebrity

A critic of evolutionary psychology or sociobiology, Anne Innis Dagg wrote a book entitled 'Love of Shopping' Is Not a Gene, but I sometimes wonder if she had got it all wrong.

I can spend hours studying details about stuff like earrings or bags online. Once armed with sufficient information, I ponder, in the fashion of Hamlet: To buy or not to buy?

Over the past year, the frequency of such soliloquies has increased, thanks to Xiaohongshu, or Little Red Book, a Chinese e-commerce app.