Wanghong economy takes off

Chinese internet celebrities convert 470 million fans into consumers, spawn novel businesses

At 6 am, Yang Xia, 26, is already up and about, complete with attractive makeup, ready to roll for yet another hectic 12-hour work day to turbocharge new-age Chinese brands.

As the day unfolds, Yang, wearing branded fashion, her own creation, would pose in front of the cameras with several famous Macau landmarks for backdrop.