Looking good, bro

Driven by greater spending power and the desire to improve the quality of life, Chinese men are increasingly expanding their skin care regime

It would appear that having a beauty regime is no longer exclusive to those of the fairer sex - even men are getting into the game.

Based on a report by Chinese firm Zhiyan Consulting, the size of the Chinese mainland male skin care and makeup market was worth 5.01 billion yuan ($758 million) in 2016, up from 2.06 billion yuan in 2010. The market is set to reach 6.48 billion yuan in 2019.