Turning dramas into a cash bonanza

They have become so addictive that they generate online viewer figures in the billions.

Original web dramas, such as Lao Jiu Men (The Mystic Nine) and Tai Zi Fei Sheng Zhi Ji (Go Princess Go), are starting to put television soaps in the shade.

A glance at the third quarter numbers released in a report by Guduo Media showed these eye-catching series are starting to dominate the internet entertainment landscape.