Gaming industry opens a whole new chapter

Zhang Wenxiu loved reading Zhu Xian, or Jade Dynasty, the smash-hit supernatural novel which created a stir online.

The paralegal from Nanjing in Jiangsu province was then naturally excited when it was transformed into a mobile phone game, and he downloaded it as soon as it was released last year.

"This online game turns a static novel into a dynamic one, with three-dimensional plots and scenery," Zhang said.