Technology and tradition are made to measure

Tradition and technology are now intertwined when it comes to China's retail clothing sector.

Integration with e-commerce players has gathered pace as brick-and-mortar stores feel the pinch through online shopping habits, according to industry insiders.

Last year, 37 percent of Chinese customers purchased clothes online. This was much higher than the 20 percent recorded in 2012, a report released by KPMG in November showed.