Huayi Brothers' big plans for small screen

Huayi Brothers Media Corp, a major factor in the rise of some of China's most popular film celebrities like director Feng Xiaogang and actress Li Bingbing, recently announced plans to expand its influence among television viewers.

As part of the plans, the Beijing-based company released a lineup, collectively titled I Project, to produce 19 series, nine online movies and three variety shows.

Wang Zhonglei, CEO of Huayi Brothers, says that though movies are the company's core and most mature business, they will adapt some of its most successful movies, such as Assembly (2007), Personal Tailor (2013) and Mr Six (2015), to the series format - to be aired online or via TV channels.