Tech sites provide easy access to background information

While social media is assisting human resources executives with recruitment, job seekers are also benefiting by using the platforms to learn more about potential employers.

"We are in an age of competing for talent. Some companies, especially those with successful entrepreneurial experience in the past few years, are excited to tell potential employees wonderful stories about their startup period," said Bao Aile, chief marketing officer at lagou.com, a recruitment website in Beijing that specializes in the internet industry.

Recruiters often set up accounts on social media platforms such as Weibo, WeChat and LinkedIn to provide their companies with a strong brand image as an employer with the intention of bringing them closer to potential employees.