Recruiters starting to employ social media

Companies are increasingly using new platforms to identify potential employees, as Zhou Wenting reports from Shanghai.

Bao Guoying, a human resources officer at ENN Group, a company in Langfang, Hebei province, that specializes in the exploitation of clean energy, was looking for technical talent in nuclear fusion, new energy storage technology and the use of a form of carbon called graphene.

She realized that North America boasts a high number of such talents, so instead of organizing campus recruitment drives or approaching an influential figure in the industry to set up a team - as she had done many times since 2007 - she turned to a professional networking website as a new talent-spotting channel.