Major piano maker looks to tap right success keys

Pearl River hopes overseas exchanges enhance worldwide reputation, sales

Guangzhou Pearl River Piano Group Co Ltd, the world's largest piano producer and seller, is banking on growing bilateral cultural exchanges and cooperation between China and the rest of the world to help further expand its market presence.

Yang Weihua, board secretary of Guangzhou Pearl River Piano Group Co Ltd, said Pearl River Piano is planning to participate in a series of international cultural, education and music events and competitions in 2018, in order to help expand exchanges and cooperation with its foreign counterparts and further raise its reputation at home and abroad.