Organic line is tempting for shoppers

Organic yogurts are proving popular for health-conscious office workers and young parents.

Discerning shoppers seem willing to pay that little bit more for the right products as supermarkets start stocking an array of upmarket brands.

Classy Kiss, a yogurt rolled out from Green's Bioengineering (Shenzhen) Co Ltd, posted significant sales growth in third and fourth-tier markets.