Scaling peaks with quality, affordability
By Ma Si | China Daily | Updated: 2017-11-27 08:01
Success in India, UK emboldens smartphone maker OnePlus to ramp up expansion
On Nov 16, Shenzhen-based OnePlus, a smartphone maker, achieved a world first. It launched its latest flagship 5T model in New York and simulcast the event live on big screens at leading cineplexes in five major Indian cities.
Never before has a live screening of a product launch been packaged as entertainment and sold to audiences. And, even more surprising, never before have tickets (priced 99 Indian rupees or $1.5 each) for such screenings sold out days in advance via online channels.
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