Wavemaker set to make waves
By Zheng Xin in Shanghai | China Daily | Updated: 2017-11-24 07:20
Media, content and technology company to expand digital business, clients to maintain its growth in China
Wavemaker,the new media, content and technology agency created through the merger of MEC and Maxus, under GroupM, the world's largest advertising media company in terms of billings, said this week that it would continue to focus on expanding its clientele and digital business in China.
"Nearly 70 percent of our business in China comes from digital initiatives and we will continue to focus on that," said Gordon Domlija, chief executive officer of Wavemaker China.
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