Jinri Toutiao grooms content creators

Jinri Toutiao, China's top news aggregator app, has pledged to pull in more cash incentives and traffic dividends to reward content curators as it banks on algorithms to shake up the traditional media industry.

Efforts include striving to ensure that 1,000 online writers each have 1 million followers next year on its Toutiao account, a news-publishing site, said Zhang Yiming, founder and CEO of Toutiao.

Using machine learning technologies to promote relevant content to prospective users, the Beijing-based firm aims to help individual writers build up their follower base and thus increase content exposure, Zhang told the Annual Content Creators Conference in Beijing on Wednesday.