China's music market now marching to a new beat

For years, China's music industry was seen as chaotic with record companies seemingly unable to come up with digital business models which could fight online piracy.

However, the Chinese music market is now seen as having enormous untapped potential, thanks to the country's online user base of more than 650 million people and a growing number of licensed digital services.

"It's clear that China's music industry is on the road to recovery after years of battling rampant piracy," says, Xu Wentong, the vice-minister and chief executive of the State Administration of Press, Publication, Radio, Film and Television, at the China Music Industry Forum, an annual music event, which is jointly organized by the State Administration of Press, Publication, Radio, Film and Television, the Communication University of China and the Music Industry Promotion Committee.