Consumer confidence grows in domestic formula brands

Public concerns shift from safety to milk powder's quality and price

Infant formula and milk powder producer China Feihe International has seen sales of its high-end infant milk formula products grow 200 percent in the first half of 2017 over the same period last year, an indicator that Chinese consumers have gradually recovered their confidence in domestic baby formula milk brands.

China Feihe has also seen total revenue growth of more than 45 percent in the same period, according to the company. Its total sales reached 6.8 million yuan ($980 million) in 2016.