Carrefour sows seeds of hope for farmers

French retail giant Carrefour China Inc celebrated the 10th anniversary of farmers' supermarkets program in late October, stating it will continue to help agricultural producers obtain wealth through its direct selling channels.

Under the program, Carrefour eliminates middlemen, instead purchasing fresh fruit and vegetables directly from farmers, thereby increasing farmers' income while providing cheaper food for customers, the company said.

Since 2007, the company has paid about 380 million yuan to buy 700,000 tons of agricultural food from about 1.3 million famers across China, it said.