Royal DSM unveils a Bright future

Royal DSM NV, the world's biggest maker of vitamins by production volume, is conducting its annual Bright Experience charity campaign in 14 Chinese cities including Shanghai, Guangzhou and Nanjing for the 10th consecutive year with a goal of focusing global attention on child hunger and malnutrition.

The campaign, launched in September with the United Nations World Food Programme and the China Foundation for Poverty Alleviation, raises money to help hungry children in poverty-stricken areas of the world and support the common fight against hidden hunger in developing countries.

The funds raised will be donated to the WFP and CFPA nutrition programs for preschool children in poor areas of China. In the past decade, more than 2 million people around the world have participated in the Bright Experience, benefiting more than 200,000 children living in modest financial conditions.