Andersen Paradise eyes expansion

With four months of operation, Shanghai Andersen Paradise is ready to expand its experience to other cities in China by signing a strategic cooperation agreement with the Royal Danish Consulate in Shanghai on Wednesday.

According to the memorandum of understanding, the two parties will work together to build 30 projects featuring North Europe, Denmark and Andersen's fairy tales. This will be one major tactic to address competition from Disneyland, according to the management team of Shanghai Andersen Paradise.

Nicolai Prytz, consul-general of Denmark in Shanghai, said that the cooperation will strengthen its ties with the theme park, and hopefully bring the park visitors to Denmark in the future.