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FIFA fixated on China market

By Sun Xiaochen | China Daily | Updated: 2017-11-15 07:13

Big TV deal underlines governing body's pledge to develop game here

Nurturing soccer's growth in China remains a top priority for FIFA - even after the nation's failure to qualify for next year's World Cup finals in Russia.

China Central Television's recent acquisition of exclusive rights for the 2018 and 2022 World Cups is more evidence of the game's growing popularity here - and FIFA knows it.

FIFA fixated on China market

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