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Antora muscles into male order

By Wang Ying in Shanghai | China Daily | Updated: 2017-11-15 07:10

Antonio Rapisarda is confident there is a niche market for men's jewelry in China.

The chief executive officer of Antora is planning to introduce a range of cufflinks, costing between 200 euros ($233) and 250 euros, to fashionable Chinese stores along with other accessories.

Based in Italy, the brand name has been involved in men's jewelry since 2001, starting to sell a variety of different products in China through a Shenzhen-based distributor three years ago.

Antora muscles into male order

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