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Custom-made products with distinct designs are rolled out for every occasion

By Wang Ying in Shanghai | China Daily | Updated: 2017-11-15 07:10

Li Yuting was eagerly looking for a diamond ring to celebrate her 10th wedding anniversary.

"I wanted a 2-carat one with a unique design," said the 32-year-old housewife, who lives in Shanghai and has a 4-year-old child.

Even though Li still buys blue chip jewelry brands, she tends to go for custom-made items now.

Custom-made products with distinct designs are rolled out for every occasion

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