Custom-made products with distinct designs are rolled out for every occasion
Li Yuting was eagerly looking for a diamond ring to celebrate her 10th wedding anniversary.
"I wanted a 2-carat one with a unique design," said the 32-year-old housewife, who lives in Shanghai and has a 4-year-old child.
Even though Li still buys blue chip jewelry brands, she tends to go for custom-made items now.
Photo