Report: Beauty, cleaning products top shopping choices for Nov 11

Beauty, personal care and home cleaning products are expected to be the most popular items purchased during the Singles Day shopping festival, a retail research said.

Moreover, the shopping gala often leads to repeated purchases and can boost traffic to offline stores, according to the research.

The research, conducted by Kantar Worldpanel China, forecasts that about 30 percent of urban families in China would purchase fast moving consumer goods during the Nov 11 shopping festival this year.