Q&A with Ewell Zhao, general manager of Tencent Sports

Q: How do you define the new era of sports development?

A: First of all, the use of digital platforms has unleashed new and more diversified content that couldn't be presented through traditional TV broadcasting in the past. Secondly, new users who watch sports on the new platforms and tap into some niche are emerging, posing new challenges and opportunities. Last but not least, sports organizations have to evolve to adapt to the new trend and cater to new users by upgrading services and products.

Q: What is Tencent's strategy to adapt to the new era?