Catering to the 21st century fan

China's sports entertainment sector looks to keep pace with global trend

With the global sports industry embracing the digital era, insiders are urging China's fledging sports entertainment sector to provide more diverse content to cater to fans' ever-changing expectations.

Enjoying a televised game has become something of a luxury, replaced by on-demand livestreaming through smart phones and other portable devices. The immediacy of social media also poses challenges for the nation's sports sector to offer more mobile, personalized and interactive experiences for fans.