China aiming to appeal to more European tourists

A tourism milestone will be reached next year with an initiative between China and the European Union, said the chief representative of the China National Tourism Administration in the United Kingdom.

China-EU Tourism Year fits well with China's aim to attract more European visitors, said Kuang Lin, who was speaking ahead of the World Travel Market, an international travel trade show running in London until Wednesday.

Kuang said China has become the fourth most popular destination for tourists, drawing around 138 million visits last year, a 3.5 percent rise on the previous year.