Multimillion-dollar toy story
By Shi Jing in Shanghai | China Daily | Updated: 2017-11-07 07:44
Barbie and Thomas the Tank Engine are helping Mattel cash in on the licensing market in China
Barbie earns millions of dollars out of her image rights, so does Thomas the Tank Engine and his railway character friends.
But the biggest winners are the companies which manufacture these super toys when it comes to licensing products across the globe.
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