Pursuit of tastier, healthier food turns meaty in Qingdao

Rising affluence of Chinese middle class, health awareness help expand meat trade

Consumption upgrade, health consciousness and pursuit of a better quality of life are all spurring innovation and expansion of meat trade in China - and Liao Xiuping, in her 30s, a bank employee in Qingdao, Shandong province, - would vouch for it.

She visited an international meat exhibition in her hometown on Oct 18. The three-day event, jointly hosted by the China Meat Association and the France-based International Meat Society, brought together major meat industry players from home and abroad. They all displayed and sold their latest products.