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Instant nourishers gain strength

By Wang Zhuoqiong | China Daily | Updated: 2017-11-06 07:40

China's instant food market, where noodles and frozen food reigned supreme once upon a time but fell upon bad times due to the rise of food delivery firms, is not only recovering but set to grow rapidly again.

Making that happen is a combination of new pricing strategies, novel flavors, rising health consciousness among consumers and technological innovations in the industry.

The first signs of recovery in five years came from Uni-President China Holdings Ltd's financial report for the first half of this year.

Instant nourishers gain strength

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