Instant nourishers gain strength

China's instant food market, where noodles and frozen food reigned supreme once upon a time but fell upon bad times due to the rise of food delivery firms, is not only recovering but set to grow rapidly again.

Making that happen is a combination of new pricing strategies, novel flavors, rising health consciousness among consumers and technological innovations in the industry.

The first signs of recovery in five years came from Uni-President China Holdings Ltd's financial report for the first half of this year.