LinkedIn will reach out to more professionals for faster growth

US networking site LinkedIn is looking to cater to the career advancement needs of individuals and corporate users in China and also form partnerships with mature ecosystems in the local market, a top executive said.

"We think about growth as accelerating the realization of our vision, which is to create economic opportunity for every member of the global workforce, rather than just moving metrics," said Aatif Awan, vice-president for growth at LinkedIn, during a visit to China.

"We don't just think about signing professionals onto LinkedIn, but making sure we understand who they are, what their needs are and connecting them to other professionals and our products. That helps them get more value out of LinkedIn," he said.