Shoppers opt for brick-and-mortar

Kantar Worldpanel report reveals preference for traditional retail

Things have changed at Wumart Stores Inc's Lianxiangqiao store in Beijing. Thanks to the store's mobile app, customers can now check out on their mobile devices to save time.

"Since the app was launched at the beginning of this year, more than 40 percent of Wumart members are now aged below 30 years old," said Liu Guihai, who runs Dmall, an online-and-offline retail platform that developed Wumart's app.