JD.com marches into real estate market

JD.com Inc, China's second-biggest internet retailer, is launching a new site on its online platform targeting property buyers in association with leading developers, even as the red-hot housing market in the country appears to be cooling on the back of curbs.

The company said it would take steps to integrate online and offline real estate businesses by creating a one-stop service platform that would integrate its capacities in marketing, services and the supply chain.

JD.com will also establish a specialized team to work with other property companies in fields such as commercial real estate, tourism real estate, real estate for senior citizens and overseas real estate, as well as to develop in-depth tailor-made properties for consumers.