Chile's CYT to tickle Chinese tastebuds

South American wine group seeks to ride consumption upgrade and freer trade

Vina Concha y Toro or CYT, the world's second-largest wine group and Chile's largest wine group, is seeking to expand business in China where consumption upgrade and opening-up of trade are presenting fresh growth opportunities.

Collaboration with Chinese partners, developing products with China's local wine and liquor makers, and taking omni-channel distribution approach are the main measures the group has been taking in the China market, CYT's top executives said.