Vanlian pan-China expansion on cards as decoration market shines

Interior decoration startup Vanlian, the two-year-old online-to-offline or O2O platform, continued its domestic expansion by opening a new store in Tianjin last month.

Founded jointly by realty players China Vanke and Homelink Real Estate Agency, Vanlian will expand more around Beijing, particularly in the Beijing-Tianjin-Hebei region, its executives said.

Liu Xiao, chairman and senior vice-president of China Vanke, said Vanlian expects to expand nationwide after increasing market share via its Beijing operations.