Sure-footed brand woos youth
By Wang Zhuoqiong | China Daily | Updated: 2017-10-23 07:37
Olivier Lorans leads footwear label UGG's efforts to bring affordable luxury to China's millennials
For UGG, a youth-oriented footwear brand from California, the China market is the new holy grail.
The parent company Deckers Brands is much enthused by the growth potential in China.
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