Easy credit bolsters startups, supply firms

In recent months, branch directors, account managers and 600 staff of China Minsheng Bank in Ningbo, a port city in Zhejiang province, have been stepping out of their offices and customer-facing counters to visit hundreds of enterprises. Their goal has been to conduct on-site evaluations and get first-hand understanding of clients' demands.

"Only in this way can we understand how to develop customized services and products for real economy players," said Zhao Shuqing, one of the bank's executives who visited the enterprises.

"Many companies in the city are involved in manufacturing and trade. Some need loans, some need supply chain financing services to increase turnover, and some smaller ones may not know what they need during their first days of operation. During our visits to clients, we get to understand their pain points," he said.