Glittering W Shanghai electrifies city's skyline

New star of ultra-premium level hotels carving out a rich niche of customers

Eight years after the announcement was made that Shanghai would have a W hotel, and three years of delay, W Shanghai - The Bund celebrated its grand opening on Sept 22.

The unveiling literally electrified Shanghai's already glitzy skyline: on arrival, guests are greeted by neon light installations throughout the hotel's living room.