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Cereal cafes find blend in Europe

China Daily | Updated: 2017-10-12 07:49

BARCELONA - Travelers wandering the streets of European capitals in search of old-world charm might just as likely stumble upon a bowl of Lucky Charms.

Cafes serving US breakfast cereal have exploded in popularity in Europe as young entrepreneurs tap into both nostalgia and novelty among customers who'll pay between $3 and $9 a bowl.

In the last two years, cafes have opened in London, Paris, Madrid, Barcelona, Lisbon, Berlin, Hamburg, Manchester and many other cities. The trend also has a toehold in the Middle East.

Cereal cafes find blend in Europe

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