Students raise funds for cause

In June, Sichuan University student Xu Bin and his teammates drafted business plans and organized working groups to "target" customers among fellow students and faculty members.

Their sales tactics paid off - in just two days, Xu's team sold around 455,100 yuan ($69,000) of cosmetic products. The feat was part of an annual on-campus event called the L'Oreal Campus Charity Sales.

On Sept 21, an award ceremony for the campaign rolled out at Shanghai's Fudan University. Student groups from 15 Chinese universities, including Peking University, Nanjing University and Shanghai International Studies University, together raised around 5.7 million yuan for the event.