Reviving a Brand

Dongeejiao, which makes donkey-hide gelatin, was once a household name. But due to various problems, including fewer animals, it fell on hard times. In recent years the time-honored brand is making a comeback

A tourist town, a museum and donkey ranch greet us when we reach Dongeejiao - also the name of a time-honored brand - after a two-hour drive from Jinan, the capital of Shandong province, in early September.

Dongeejiao, which makes donkey-hide gelatin, was once a household name.