No longer just a 'shopping' mall

Exhibitions, artistic shows, events attract more consumers, keep them spending longer, as retail centers seek new offerings to compete with e-commerce, changing preferences

With the fierce competition in the traditional retail industry, shopping malls are trying to adjust their business models by holding exhibitions. Besides the income of admission tickets and selling derivative products, malls are also using exhibitions to attract more customers and improve overall sales.

Some exhibitions with unique styles and specific themes, such as exhibitions of Hello Kitty and Harry Potter, have been quite popular among the younger generations in China.