Lack of diversity seen as road to narcissism

Bookshop owner endeavors to broaden children's horizons

Tamara Macfarlane, a teacher, founded Tales on Moon Lane Children's Bookshop in Half Moon Lane, London, in 2003.

When she chose the name she connected bookstore with moon because both inspire dreams and free imagination, she says. Instead of encouraging children to grow to love books, most British teachers force them to read, Macfarlane says. Reading should be a love that begins when one is young and continue for a lifetime, she says.