Helping children to read better

Children made up a large proportion of the more than 400,000 visitors at the Shanghai Book Fair which took place at Shanghai Exhibition Center from Aug 16 to 22.

The annual fair is the city's largest celebration of books and reading every August when China's students have their summer vacation.

According to the city's publishing and press administration, children's books accounted for more than 40 percent of the total sales volume of books in China. In addition, the market for children's books has been growing by 10 percent annually over the past decade.