SAP leads to NBA's data revolution

After years of success as the NBA's marketing partner in China, German multinational software corporation SAP is accelerating its technology upgrade to promote 'smarter' basketball games.

In effect, the technology powerhouse has teamed up with the world-renowned basketball league to produce an industry reform of how big data is processed.

SAP has been helping the NBA evolve in the digital age. Since 2013, it has digitalized massive amounts of NBA data to provide official statistical analysis of games dating back to 1946.