Anta sees big potential in children's, winter sports products

Leading Chinese sportswear company Anta Sports Products Limited is expected to further expand its children's apparel and footwear brands, as well as prioritize its retail outlets at shopping centers and its online presence.

In an exclusive interview with China Daily, Ding Shizhong, chairman and CEO of Anta Sports, said the rapidly increasing demand for children's apparel and footwear, boosted by the relaxation of the second-child policy, had created numerous opportunities for Anta.

"We are planning to develop multiple brands for the children's category, including children's outdoor, running, skiing and basketball products. Anta Kids currently accounts for 15 percent of Anta brand's portfolio and it is expected to reach 20 percent in the near future," Ding said.