Trailblazing Playboy founder dies at 91

LOS ANGELES - Hugh Hefner, the silk pajamas-wearing founder of Playboy who helped steer nudity into mainstream United States culture, died on Wednesday, the magazine announced. He was 91 years old.

Hefner, who in 1953 founded a trailblazing brand that would help usher in the 20th century's shifting attitude toward sexuality, died of natural causes in his Beverly Hills home - the famed Playboy Mansion - according to a statement from Playboy Enterprises.

The consummate playboy outlived both the sexual revolution he fought for but also some of the famous buxom pinups to grace his groundbreaking magazine's centerfold.