Clear vision a real treat for hoops fanatics

Throughout years of cooperation, one of the main objectives of Unilever's leading anti-dandruff shampoo brand Clear and the NBA has been to reach and influence more fans. As the partnership begins a new chapter this year, more positive steps are being taken to meet that goal.

During the NBA China Games 2017 between the Minnesota Timberwolves and the Golden State Warriors in Shenzhen on Oct 5 and in Shanghai on Oct 8, Clear will launch a series of online and offline activities to create a carnival of basketball for Chinese NBA fans.

"To engage billions of fans, we will launch a live broadcast of our program, entitled Winning Performance Basketball Training Camp, on our e-commerce platform, hosted by legendary NBA stars," said Winnie Ma, VP of personal care for Unilever China.