Mengniu links with NBA for healthy living slam-dunk

As a long-term marketing partner of NBA China, Inner Mongolia Mengniu Dairy Industry (Group) Co Ltd, the country's leading dairy producer, plans to continue promoting a healthy lifestyle to consumers.

Since announcing its partnership with the NBA 10 years ago, Mengniu's has demonstrated its commitment to healthy living with numerous fan-friendly activities.

The promotion of a billion NBA-themed milk packages in 2015 was a particular highlight for China's huge army of NBA fans, with the image of nutritious milk and world-class NBA action proving a winning combination.