Bringing photos to life with an instant film camera

Chinese smartphone users tapping away to take photos on their devices has become a common sight across the country.

Instant photography pioneer Polaroid is now aiming to tap that huge digital market by working with Chinese fashion brand JNBY and artists.

The photography brand is sporting a new name, Polaroid Originals, after its purchase by the Impossible Project company in May. It announced the rebranding with the launch of a new instant film camera in New York on Sept 13.